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It's time to turn your dream into a reality.
The Beauty Innovator's Lab challenge is designed to set your business up for success right from the start with the foundational pieces of a successful brand: a VISION & MISSION.
You love makeup and skincare, and have been in the beauty industry for a while. You know in your heart that it's time to start your own beauty brand, but you don't know where to start.
If this is you, then the Beauty Innovator's Lab is for you. You will gain the clarity and insight into the actionable steps that will get you started on the path to success.
Have clarity on your product concept, and your brand mission so that you can reach your ideal customers and make an impact.
Be on track to launch your first product line, and have the future clearly mapped out. Can you feel the excitement?
See your products in the hands of your ideal customer. and share in the joy that they experience from using your product.
- Establish the foundations of a successful cosmetics brand
- Get clear on your brand vision and mission statement so that you can connect with your customer avatar
- Learn how to set yourself apart from other products and brands on the market
- Implement actionable steps to transition from concept to market ready
- Tap into your passion for beauty and create a brand you feel confident in sharing with the world
Expert Led Exercises
Dive into exercises facilitated by industry leaders and generate a clear mission &vision for your product or product line.
Collaborative Creativity
Access to a private community of like-minded individuals, offering a unique opportunity collaborative innovation
Tools for Creating Your Vision
Learn techniques and strategies to frame out your vision in a simple and succinct way.
Hi, I'm Lauren.
I am an expert in product design & development with a masters from Northwestern University and over 10 years of experience bringing products in multiple industries to market.
I have developed all sorts of products over the years including medical products, cosmetics, skincare, accessories, toys, and even buildings (yes I started my career as an architect). I fell in love with the beauty industry, and I know you will too!
Meiryo Product Lab was born from my desire to help entrepreneurs bridge the gap between their creative ideas and the very real life-enhancing products they dream of. I am here to support you every step of the way.
Working in product development for over 10 years, I have seen numerous brands launch without a vision or mission in place.
Time and time again, they struggle to scale successfully.
- They lack strategic direction.
- They fail to connect with customers in a meaningful way.
The Vision and Mission are foundational pieces of a product based business. Implementing them after the fact not only costs the company a lot of time, but can also cost thousands or more in rebranding expenses and lost revenue due to market confusion.
The beauty market is growing at the speed of lightning and indie brands are getting in on the action. With projected growth of 6% year over year, the beauty industry is the place to be. If you're interested in cosmetics, skincare, wellness, hair care, body care, tools or accessories, you've come to he right place. Now is the time to get started. Don't miss this chance to be a part of this growing industry.
- You are passionate about launching a beauty product or brand but need clarity on how to get started.
- You are looking for a structured, supportive environment to refine your ideas.
- You need actionable insights to confidently move from concept to market readiness.